3 Social Marketing Services That You Should Be Using To Get Traffic

There are some social marketing services that you should definitely be using if you want to start getting more traffic to your website. The ultimate aim of social marketing is to spread the word. It’s a form of viral marketing. In the old days of internet marketing, you had to manually set up referral marketing campaigns and do things such as eBook marketing to get people to pass around your content, and get free visitors back to your site.In today’s times however, social marketing has highly evolved. There are more than 1 way to get referral and viral traffic back to your site automatically without you doing a thing. But you have to make sure that you know what you’re doing with the traffic once you get it. But that’s a topic for a different day. There are tons of social marketing services out there that can boost your credibility, reputation in your niche, and ultimately income.Now what you don’t want to do is use poor social marketing services that can get you banned from sites, or even get you blacklisted. Some people find this out the hard way. If you think buying 5,000 Facebook likes, or 5,000 subscribers to your Twitter account is an effective way to market and get more sales online, you’re definitely wrong. Some people think that if they just can “look good” online people will think they’re an expert and then will start buying from them. This couldn’t be farther from the truth.People don’t buy because they think you’re popular. People buy because they believe you have a good solution to a bad problem that they have. If all you have to offer is 5,000 Facebook likes to a person who’s having acne problems, then you won’t get the sale. So don’t invest in social marketing services that will only make you look good, but doesn’t have any effect on how much sales and profits that you get.Now I mentioned that I wanted to go over some social marketing services that you should be using to get traffic to your website. I’m about to list some of my favorite tools to use and how I use them, and how you can use them also to get the positive results in your business that you’re looking for. And don’t be afraid to invest in paid social marketing services also, because sometimes these paid services offer automation tools that are worth the money. Here’s the first social marketing service that you should be using:1) TwellowTwellow is like the “Yellow Pages” for Twitter. If you want more Twitter followers, this is where you should start. You can sign up here and browse through your niche categories, and start following people who have similar websites or Twitter profiles that you have. This is a free and easy way to start getting more Twitter followers without having to resort to a software that may get you banned from Twitter.In fact, a long time ago there was this paid automated software that was very popular called “Tweet Adder”. It was so popular that a second version was made and it was called “Tweet Adder 2″. It allowed you to massively get thousands of related Twitter users to follow you and start marketing to them.Needless to say, it was so successful and popular (and against Twitter’s terms of service) that anyone who was found to have used it at any point was banned from Twitter.People were building massive Twitter followings and using their “direct message” box (DM) to solicit leads and traffic from people. This got out of hand and a solution was needed to stop this poor practice from continuing. So peoples’ accounts got disabled, and they were no longer to use their Twitter profile to acquire business. And ultimately, “Tweet Adder” was shut down and discontinued. Here’s another social marketing service that you should be using:2) HootsuiteNow I did mention earlier that there are some paid social marketing services that you can use to automate your marketing. Hootsuite is one of these tools. Hootsuite provides a wide range of social marketing tasks that can be performed. And it’s 100% legal and doesn’t violate any terms of services on the social media platforms and websites online.One of my favorite features of Hootsuite is its ability to have your social media content posted automatically. What you would do is input some pre-inserted content into Hootsuite and specify when you want the content to be sent out. This saves a lot of time and if you have a website that already has a ton of content on it, this would be a great way to get it syndicated on the internet.And as you already know, if people on your social media accounts like what you are sending them, they are going to forward your information to their friends and colleagues also – give you more free eyeballs to your website and content. Hootsuite is great, and offers a TON of other social marketing services, but just this 1 alone is worth the investment.Here’s another social marketing service that you should be using:3) AddThisAddThis is social media button platform that allows people to instantly share your content automatically on their social media accounts. AddThis allows you to insert code onto your website or blog, and have social media icons appear on every page of your site. If someone lands on a page on your site or blog that has great content, they can instantly click on a social media button on your page and share your content with their followers.This is a quick and easy way to get free syndication without you doing a thing. And AddThis is free!These 3 social marketing services are tools that you will want to use if you want to strengthen your social marketing campaigns and obviously get more traffic to your website. They’re simple, and while 1 is paid (Hootsuite), it’s highly recommended that you invest in it for the longevity of your website and business.

4G Mobile Technologies Demystified

Until recently, we have witnessed the evolution of mobile technologies from the radio frequency technologies right up to the 3G technologies that are currently making waves all around the world. A new technology has now come to us, 4G mobile technology. This technology is nothing but a new technology for the next generation of mobile phones. It was made available commercially in the USA from the year 2009. But, in India it is a relatively new wave that has not yet reached a crescendo. In India, right now we are in the midst of the 3G wave of mobile technology.To simplify matters, 4G refers to the fourth generation of mobile technologies. We have got to this stage due to the evolution of technology from its primitive 1G version, through to 4G technology. In other words, 3G mobile technology covers the carrying of data in its digital formats. This activity leads to enhanced information services like websites in their original formats, etc.. The famous Apple iPhone is a silent testimony to the success of 3G mobile technology. Although we have not reached there yet, the 4G mobile technologies are the next wave of improvisation in mobile technology.This technology has not yet established itself, and it does not have any agreed set of standards and rules, not to talk of protocols. However, it is sure to revolutionize the way people use the internet on their mobile phones. This technology is not yet fully defined, and so it cannot be said to be totally discovered. This new technology involves enhanced security features since data transfer is increasingly being done through fiber optic cable networks, wireless networks, etc.. 4G technology talks of the security measures to be provided by these enigmatic technologies.One of the primary goals of 4G mobile technology is to minimize the blips in transmission when devices are taken from one area to another. Another goal of this new technology is to leverage the power of IP networks for increased safety and security of the data that is being transferred through a fibre optic cable network. If 3G made e-commerce a reality, then 4G will make uninterrupted internet access a reality for all and sundry. The USA uses 4G technologies in two ways- WiMAX technology, and the other is Long Term Evolution or LTE technology.4G technology is primarily used for data and voice transfer over the internet and fibre optic cable networks. Customers who have a strong 4G network in their homes can use it to access high-speed internet access through Wi-Fi networks that are built into routers and switches. This facility does not need the use of cables for data and voice transfer. Unobstructed Internet access, through external networks apart from those being offered by coffee shops, airports and libraries will be made a reality, thanks to the advent of 4G networks.

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Corporate Entertainment Ideas – 7 Tips on How to Book the Right Corporate Event Entertainment

A Good Fit – The Audience:
While all people like to be entertained, there are differences of opinions as to what is entertaining. True, as the old saying goes, “The quickest way to fail is to try to please everyone,” you can still please the majority. To do that, look at your audience and determine what kind of entertainment they would actually pay to see. Consider the overall demographics of your group. For example: If you have an international group, a comedian may not be effective, unless that comedian knows how to work in front of that type of audience.Stage, Lights and Sound – The Set-Up:
Make sure that your talent has the proper staging to deliver his or her act. If using a talent like a comedian or magician, keep the audience close to the stage. For these acts, placing the audience at a distance from the performer is an obstacle, as are any walls or building posts that may impede on views. Adequate sound and lighting that will meet the needs of your entertainment is critical. Finally, do not have your talent perform while your group is eating. That is distracting for the talent, as well as the audience.This Ain’t HBO – Keep It Clean:
The corporate entertainer that you hire must be able to work clean. That means no offensive language, etc.Show and Tell – View the Demo:
By viewing the corporate entertainer’s video, you will see whether or not he or she would be a fit for your group. Notice what other companies have hired that entertainer as their corporate event entertainment. Many entertainers will place logos on their sites “suggesting” they have worked for those companies, but they have no testimonials – written or video – to back up that work. The entertainer’s site should provide real testimonials – preferably video testimonials – and those testimonials should back up the majority of the companies for which the entertainer states he or she has worked.Need to Speak – Conference Call:
Schedule a conference call with the act – not the agent. Unless you are hiring a “big name,” then you should be able to speak with the talent, prior to booking. Usually, the agent will also be on the call, which is fine. During that call, never talk about fees, just keep it to what you would like the talent to provide and gauge their response to your requests.Don’t Forget Us – Customization:
The corporate entertainer should be able to customize his or her presentation to include some key messaging that you want your group to hear. Obviously, if you’re booking a band, that is not the case. I’m speaking about comedians, corporate magicians and mentalists, jugglers, etc. These talents should be able to incorporate some messaging into their presentations. For customer appreciation events the messaging may be lighter than for a sales group or maybe not. If the talent has corporate experience (and why would you hire that person if they didn’t?) during your conference call, ask their opinion.The Check Is in the Mail – Pay on Time:
Most corporate event entertainment providers are self-employed. They require a deposit and then timely payment on the remainder. Don’t treat the talent like an employee or even a vendor that may supply product to your company. Your employees get paid on time – with benefits – and the vendors usually work with companies that pay them on time with benefits. You like to be paid on time… and so does the talent.

Investment Guide

Introduction to InvestmentManish Choudhary is 32, married and works for a MNC. Just like the rest of the lot, he has his dreams. His dreams are no different than you and me, he also dreams to live is a plush home owned by him. He dreams to build and decorate his home with his wife and children and family. He wants to give the beast possible education to his children’s. He wants to go on exotic holidays each year and wants to make sure that he has enough funds make his life secure post retirement.One careful look at his bank balance and spending habits, and we get the clear picture that his dreams are going to stay as dreams and the chances of them turning to reality is in oblivion. His savings pattern is just not sufficient enough to pay for his dreams. Every one has got the right to dream and dream big. But our habits (bad) holds us from achieving those dreams. The only way to achieve our dream is to create wealth. Wealth creation is possible only through wise investment. Lets discuss and understand the thought process that goes into investment and the process to create ways of wise investment.What shall be the objective of investment?
Investment is one sure-shot process that can make you rich and will enable you to achieve your financial goals of life. The first step before you start your investment activity is to budget your expenses. You shall know the pattern of your spending. The items that makes you most greedy and items on which you have control. How much a movies to costing you each month? what dent your dinning is creating on your pocket? how irrelevant it was when you decided to buy that mobile phone last month? By budgeting your expenses you are actually putting a upper limit to all your expenses so that at the end of the month you can track your spending habits. Objective is to plan your budget and follow your plan. Buy budgeting you not only plan your expenses but also plan your savings. Unless you have savings you have no investment. Once you create your realistic budget, start following the same. You will find that you have made a big value addition to you life. You are saving, and when you see your investment grow you will feel proud of your self. Do not think, just do it, it will feel good. Take it from me. The thought process driving your investment is wealth creation for happiness and well being of your family.What is the process of investment?
Investment has no secret formulae. The rule of investment is have the right information, plan your savings and investment, and make investment on assets. The steps involved in the process of investment is as listed below:

Budget to Save
Save and make investment regularly
Investment shall be for long term
Control your debts
Why at all we should do investment?
Ask your father and he will tell you the wisest thing he did when he started his career was to open a recurring deposit account in the bank at the start of his career. In those time investment were limited or else people were less informed about investment options and about necessity of investment. Now the days have changed, not only people has become more aware about investment but also the demon of inflation making us think more aggressively about wise investment.
Inflation is eating away your savings
Maintain a good standard of living
Inflation eats away your money even when you are sitting and watching your favorite movie. If your have a monthly expenses as on today as Rs 15000 and annual inflation is 5%, 20 years later those same goods will cost you a whopping Rs 40,000. It means for the same set of items today you are spending Rs 15,000 and after 20 years you will have to spend Rs 40,000. Bank deposit gives you a meager return of 6-7% per annum. After considering the effect of inflation and tax you are left with returns which is practically negative. Means investment in bank deposit is making you loose money rather than making it grow. This is not a wise investment.What is the key to wise investment?
Warren Buffet is an example of the most successful investment icon of this world. He has not build wealth over night. No one can build wealth over night. To build wealth you must remember those steps of investment, budget to save, save to invest, invest long term and control your debts. But this is for sure that all rich people did something very different than most of us. We will discuss few such wise investment to-do’sStart the process of investment as early as possible.
Lets take example of two friends, Ritu and Manish. Ritu started saving and investment of Rs 750 per year from the time she was just 15 years of age. After 15 years (when she was 30) she stopped investment. She allowed her investment to grow without any additions and withdrawals.On the other hand Manish started investment of Rs 5,000 per year when he was 30 years of age and continued his investment of Rs 5,000 till 60 years of age.Assuming both earned a steady return on investment @ 15%, Ritu’s portfolio was a massive Rs 27.7 Lakhs by the time she reached 60 years of age. Manish accumulated wealth when he aged 60 was Rs 25 lakhs. The key to wise investment is give more time to your money to make more money.Get the benefit of compounding of moneyOnce there was a king and a farmer. Both of them were good friends since childhood. One day they were playing chess and the farmer played a good game and defeated the king. King was very impressed with the farmers game and he asked the farmer to choose his reward. The farmer was very clever. He asked the king to give him 1 grain of rice for the fist square of the chess board. 2 grains of rice for the second, 4 grains of rice for the third, 8 grains of the rice for the fourth and so on till the 64 squares are complete. The quantity of grain that was required to fill was 18,446,744,073,709,551615.Suppose you have Rs 1 today. Every year your money doubles, then at the end of 64 years, your investment of Rs 1 today will become Rs 18,446,744,073,709,551615.This is the power of early investment compounding of money. Lets take a more practical example. Assuming your father gave you Rs 1,000 on your 10th birthday. As you was to young to handle that money he decided to make a fixed deposit of those Rs 1,000 for next 50 years. Fixed deposit gave a steady return on investment @ 8% per annum.

Your investment of just Rs 1,000 today will become Rs 47,000 in 50 years
Your investment of just Rs 5,000 today will become Rs 2,35,000 in 50 years
Your investment of just Rs 20,000 today will become Rs 9,38,000 in 50 years

Regular Education Versus Online Education

Technology, computers and the field of communications are pushing forward and they bring about many benefits.With the appearance of online education, everything has changed. It doesn’t work like it used to in the old days. The online learning platform has been a major step forward for people looking to further their education but who are also very busy with their regular job.This makes education even more accessible and the learning process comes with added flexibility. Enrolling in an online class means you can study any time you want and at your own pace.Online education is very useful for professionals who don’t want to quit their jobs but are looking to advance in their field by earning a degree.Serious professionals who are looking for a boost in their perceived respect, more benefits from their jobs and increased paychecks, find attending an online college the next logical step for advancing in their careers.This is a major trend that keeps getting more and more popular and many organizations have come to realize its various benefits.The fact is, online education has gained a lot more respect over the recent years, and has moved past the skepticism about the quality of learning that’s being received.The main advantage of taking an online class remains the flexibility it provides. This flexibility means scheduling when to learn and at what pace.Since many people are generally busier nowadays they tend not to think about furthering their education, when it would be only a click away.A major percent of these busy individuals would like to further their studies but feel like they don’t have time, they are too busy and have too many responsibilities to even squeeze in a few extra hours of learning. They also think there are high prices involving commuting to on-campus programs and the required rent for lengthy stays.If you think about it, most of these problems don’t even exist with online education. After you enroll in an online college, the courses are downloaded to your computer, in your own home and you can begin studying immediately.There are no commuting costs, no need to get a rent somewhere near a physical school and no class schedules to keep track of.Online learning has allowed people to have total control over their learning experience. They learn in their own free time, complete the required tasks at their own pace and so on.All the lessons are taught online by experienced teachers. Some might think that this way of learning comes with a lack of interaction with the teachers or classmates. You can contact your teachers through chat and discussion boards.An online degree comes with many benefits. Aside from enhancing your skill set, it provides a boost at your workplace and may come with better paid jobs and even more offers from employers.

Online Social Networking – Is Anybody Listening?

I often wonder, is anybody listening to the people who have been practicing social networking for a very long time and who are willing to help shorten the learning curve for the rest of us? People like Seth Godin, Chris Brogan, Charlene Li, Guy Kawasaki, Mitch Joel, Mari Smith and the list goes on and on. These people, with years of experience are willing to share, free of charge, everything they have learned, well almost everything. Yet, we see people who are getting started, who continue to make the same mistakes that were made before. Is anybody listening?It seems like everyone is so excited to start social networking yet they forget to find out what social networking is all about. I’m sure they read the advice offered, however, they don’t take the time to absorb it before they start networking.What is Social Networking? Social networking is like sharing with your friends and associates. How often have you been involved in a conversation with a friend and felt that they were not listening to you? Pretty frustrating, isn’t it? There they were, looking at you, nodding yet they “heard” only the words you said; they did not “listen” to understand what you said. That’s when you shake your head and ask yourself is anybody listening? That seems to be what’s happening with the advice and information we are providing online.Just because you don’t absorb all of the advice we give is that advice going to stop coming? No, in fact I’m going to give you some more great advice right now; I hope you are listening.Before you rush out and tell everybody what you are going to do for them make sure that you can actually do it. Not all of us are experts at everything, however, we all have areas where we can share information that will be helpful to our fellow social networkers. Take the Flower sisters on YouTube. They started sharing helpful make-up tips and have now produced over 500 very well received clips related to things young ladies encounter; helpful timely advice and information which has led to much more for them.That’s the advice I have for you, helpful timely advice and information will lead to much more for you. Social networking is not “what’s in it for you,” it’s “what’s in it for them.” Before you start social networking you need to listen to your “target” audience and find out what they want.It’s no different than talking to a friend. We all know that good listening is key in effective communication. We listen to our friend to understand what they are saying or trying to say so we can respond in a helpful manner. With social networking it’s the same thing. You have to establish a relationship with your network before much of what you have to say will be heard.You have to spend time listening in order to know how you can help them. Just jumping into a group, forum, blog, webinar or social site and telling everyone to join you because your upline or super-affiliate has told you you have a great product is not going to work. The social networking community is just that, a community, and its reaction to certain behavior is predictable. A person’s behavior will get them placed into specific groups.If you are a newbie, someone obviously just getting started in social networking, and make mistakes because you are following the wrong guidance or no guidance you will be given a little time to learn acceptable etiquette or behavior. However, if you don’t learn you will find yourself outside looking in with no audience to hear what you have to say. When you ask is anybody listening the answer will be no.There are also those people who are all business. They are there to advertise and promote their product or services. They have no time for conversation or other distractions. These people will soon find that they are being blocked by most people and are only talking to themselves.Then there are the people who post a lot and say little or nothing of value. Their posts or tweets are vain attempts to get noticed and they do get noticed, blocked and forgotten.It is the people who may be there for business, yet understand the need to interact, are social on a social network and realize the need to build a relationship, who are making social networking vibrant.These people openly edify other businesses and people within the social community. These are the people who post items of interest from all over the web promoting, educating and serving the social networking community at the same time. They create content that you look forward to seeing which helps them create relationships and friendships while they cultivate their business networking relationships.Which group do you want to be in? Is anybody listening? I hope so.

There is an excessive amount of traffic coming from your Region.

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S&P 500 Rallies As U.S. Dollar Pulls Back Towards Weekly Lows

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.

SPDN: An Inexpensive Way To Profit When The S&P 500 Falls

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.